September 30, 2011
Enclaves 2011 analyzes the present and future paths of the wood industry
The timber industry went yesterday CONFEMADERA appointment in the Ministry of Industry, Tourism and Trade
Enclaves 2011 analyzes the present and future paths of the wood industry
- The economic situation and sectoral strengths and future opportunities of timber from environmentally and promotion opportunities through new communication channels, shafts of the meeting.
- The Congress was inaugurated by the Director General of Industry, Jesus Candil, the Deputy Secretary General of Organization of CEOE, José Isaías Rodríguez, and the President of CONFEMADERA, Francisco Huidobro.The next speaker was the Deputy Secretary General of Organization of CEOE, José Isaías Rodríguez, and the President of CONFEMADERA, Francisco Huidobro, who said that the sector has huge potential and that's what we have to hold on at times like this, to focus and our efforts to promote our strengths.
The Spanish Confederation of Wood (CONFEMADERA) held yesterday at the headquarters of the Ministry of Industry, Tourism and Commerce Emclaves fourth edition of the congress, with the assistance of a major sectoral representation and economic situation and sectoral strengths and future opportunities of wood from the environmental point of view and the possibilities of promotion through social media and new communication channels such as axes of the meeting.
The inauguration was led by the Director General of Industry, Candil Jesus, who said that the Spanish industry of wood certainly be part of the new production model to which we aspire, in which the industry will have a greater weight.
As in previous Congress, which has become regular meeting place for companies in the wood sector, aims to provide clues that help entrepreneurs to successfully face the changes that permanently occur in the environment , thus contributing to improved competitiveness.
The interventions of the speakers began with the Chairman of the Committee on Economic and Financial Policy of the CEOE, José Luis Feito, who in his analysis of the economic situation and outlook gave an overview of the Spanish situation and the countries of our environment, EU and global economy, and noted that Spain is now at a critical juncture and the measures put in place over the next 12-18 months will determine the economic future of our country in the next 10 to 12 years .
In the last block of the conference, focusing on market and promotion, Pepe Crespo, Director Strategic Crespogomar, spoke about the importance of marketing for the industry, that "the brand is alive in the mind, heart and wallet of end client "and said that we reinvent the company and join in the sector, but not equal, but betting on the difference.
Also from the standpoint of communication, but more focused in the field of social networks, Maite Felices, of Communicology, offered advice to seize the opportunities they offer, but also to know to be in the new communication channels to which the consumer has moved.
For his part, Professor Victor Gonzalez, School of Forestry and Natural Environment of the Polytechnic University of Madrid, in his speech illustrated the impact it has had the economic crisis in the various subsectors of the wood in Spain and presented the developments in other European countries are having the activity of the various agents involved in the sector, such as wholesalers or distributors.
Finally, the President of the Commission on Sustainable Development and Environment of the CEOE, Luis Serrano, stated flatly: The wood sector has many objective benefits from the environmental point of view on many economic sectors.
The closure was made by the President of CONFEMADERA, Francisco Huidobro. Emclaves 2011, organized by CONFEMADERA, is sponsored by the Ministry of Industry, Tourism and Trade and the Spanish Institute of Foreign Trade (ICEX), and collaboration projects with Wood Living and Building with Wood, the Spanish Foundation of Wood , Fair MADERALIA FIMMA-AIDIMA and the Technological Institute.
Then Nuottamo Ohto, Stora Enso Packaging BA, focused his intervention on the need to return to the roots, to be closer to nature and the world has a new approach to materials, and wood that scenario takes a leading role, but said among the tasks remaining to the final consumer take advantage of the wood, said the environmental arguments being used against the timber industry when it should be precisely the opposite - expand the network and involving industry more architects, universities, consumer associations and environmental NGOs, among others, because you need to build credibility as an industry and involve people with social influence.
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