The creative Rafael Zaragoza (Thinkers Co) participates in the European Ideas Coffee FERIA VALENCIA HABITAT

The creative Rafael Zaragoza (Thinkers Co) participates in the European Ideas Coffee FERIA VALENCIA HABITAT

This afternoon at Ideas Coffee Area Habitat Valencia Fair has given a talk Rafael Zaragoza, Creative Director and co-founder of Thinkers Co, a company, as they define themselves, architects of ideas that seek to create and implement solutions to human being as central to innovation.It is logical to avoid returning to it through new ideas that otherwise would not have arisen.

To any need that may arise we must build the question using the conjunction if.So without further ado, this question tells us very little. But if the reformulated in this way: How will the bathroom of the future if there is no water? The question takes on another dimension.From that question led by What if ...? can connect the real and the unreal, to reach solutions that would never have appeared applying logic.

Zaragozá explained the issue through several examples how to plan what will be the bathroom of the future.

The talk has been entitled The box that never existed: old concepts, new realities, and she has explained the working method that uses its creative studio in the design phase of new ideas.

Basically, the philosophy of Co Thinkers break is based on preconceived ideas and paths to explore possibilities that might seem absurd but ultimately help us find solutions completely logical.

At first, the solution may seem illogical. When we perceive that there is a company in the market that sells a gel that cleanses dry appreciate that the alleged absurdity is not so.The space is located in the cutting edge of the window, Hall 6 high, with HABITAT FLASH Valencia.

How do we reinvent the bathroom without the capital element of water? The solution may seem crazy Zaragozá formula: a bathroom ceiling which leaves a balloon-like substance that surrounds the user to return from where it came out completely clean leaving.

Coffee Space Habitat Valencia Fair Ideas is a meeting point in which designers, creatives and other professionals in industry and interior decoration reflect on creativity and its dissemination during the celebration of the show.

How would the food of the future or their ideas to promote cycling in large cities other ideas have been used to illustrate its working in the exploration of new ideas for solving current problems.