September 22, 2011
Feria Valencia Habitat anticipates the future
Feria Valencia Habitat anticipates the future
- A manual published by the OTH design notes, transparency and differentiation as a key to apply trends.
- The president of the ADCV, Nacho Gomez-Trenor, recommends that companies invest in the brand to address new markets.
- FLASH art space and projects of young nude capture the attention of visitors.
Design, innovation, creativity, trends, image, brand.
As part of the fair today introduced the document How to apply trends of Habitat Trends Observatory (OTH), composed of technical institutes AIDIMA EX AIT and ITC.The new exhibition proposals and parallel activities around the world of design are being players in the second day of Habitat Valencia Fair, the showcase Spanish furniture, lighting, home textiles, decor and cuisine to be held until Saturday at Feria Valencia.This is a manual designed to facilitate companies to implement key emerging trends in their production processes and are able to create attractive and innovative products.
There are four different spaces in which are staged, with different furniture and atmosphere, four different life forms in Spanish society.
Among those keys: the gamble of design culture, for differentiation, for transparency in all areas of the company, for sustainability in its broadest sense, as well as by contact with consumers through social networks.
Also of AIDIMA hand, and with the collaboration of the Association of Interior Senators Di Valencia, the exhibition Lifestyles returns this year to be focus of attention in the central of Feria Valencia.
On the other hand, the president of the Association of Community Senator Di Valenciana (ADCV), Nacho Gomez-Trenor, talked about advertising in the Company.In an interesting conference, has addressed the importance of the brand to go outside. The brand will lead to improved standards of quality, price positioning and better weather difficult economic situations like the present, he assured.
Meanwhile, in the room nude, young designers never cease to amaze professionals, manufacturers and distributors.According to Gomez-Trenor, that's the power of the brand, so it is imperative to invest in it.
Showcase
For exposure, FLASH space, located in Hall 6 high is having a great acceptance among professionals, who have found in this area an attractive concentration of leading companies in new design and trend-setting companies that are reference avant-garde in Europe.These four sets correspond to four mindsets identified by the institute as a dominant technology in society: the traditional or home living, a warm home in the predominantly home life and family, the simple or easy living, in which the simplicity combined with creative solutions and everything becomes multifunctional, the consumer or the cool hunter, which responds to these homes of young and daring who faithfully follow the fashions, and defined as personal fulfillment or sophisticated, a current home you are looking for quality, elegance and contemporary style.In nude you can find all sorts of ingenious ideas, such as wood stone lamps and chairs shaped like jellyfish, which presents the original study.
The new collections designed Edeestudio Carpet Veo Veo, the latest releases with byline Andreu World, the redesign of the seat Fiorenza-designed by Franco Albini in 1952 - which presents Arflex Design; lamps Artemide showing Marshal; or collection of lamps showing Luzifer Luis Eslava are just some examples of what can be seen in FLASH Habitat Valencia.
Business
The second day of Feria Valencia Habitat has also been marked by a notable influx of buyers, both domestic and international, have expressed interest in the various sectors and styles.Or both proposals and Isabel Matamala Marta Garay: moon, a modular dynamic, interactive, transformable, designed to solve small spaces, because it can be a couch or a playground, as needed, and Espai-intim, a product able to provide a space for privacy and comfort in times like the long waits at airports or in concerts.For the president of Habitat Valencia Fair, Jose Blasco, the fair is an excellent business opportunity, the environment is positive and precriptores buyers and are seeing the window and checking the quality of supply and the industry's potential habitat.From the classic furniture and lighting, high decoration, to textiles for the home, modern upholstery, leisure and art.
Among the international buyers have highlighted the presence of professionals from the Middle East, Russia and Eastern Europe and China.
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