The CDICV analyzes the relationship between design and business at the present time

The CDICV analyzes the relationship between design and business at the present time

The director of the Higher School of Art and Design in Valencia, Xavier Giner, the director general of Viccarbe, Daniel Benedito, and the territorial director of Culture, Jose Alfredo Pellicer, yesterday participated in the day "The interior and corporations in the moment ", held in the Chamber of Commerce of Valencia.

In this way, having presented the Guide for Design Associates 2009 in its virtual version, Xavier Giner, director of the Higher School of Art and Design in Valencia, said that "times of crisis are times of bonanza for the design ", As there is to go out and compete" with quality and innovation. "

The Association of Interior Designers and Decorators of the Comunidad Valenciana organized yesterday in the Chamber of Commerce Day Interprofessional "The interior and the company at the present time," in which professionals and entrepreneurs from the Associated Companies for Design, group created in 2003 within the college and already has more than a hundred signatures, attended a series of conferences that addressed the role of design in the Valencian companies.For us, this is a country anymore. "

Finally, Jose Alfredo Pellicer, territorial director of Culture, closed the day by recommending the companies to "see with different eyes, that is what makes the design.""The differential Viccarbe factor is the design, and all areas of the company revolve around him," said Benedito, who stressed that "next to the design and quality, the other pillar of the company is internationalization.Giner stressed that the business model that bases its strategy in the competitive prices is over. "Companies Valencia have no outlet to bet on the design, since they face in a global market in which there will always be companies with more advanced technology, cheaper labor, lower tariff barriers and better infrastructure."

The director general of Viccarbe, Daniel Benedito, Valencia company that has received this year's Prince of Asturias Award for Business Excellence in the category of design, explained the trajectory of the firm, dedicated to the manufacture of contemporary furniture for homes and facilities.Pellicer praised the creation of collective Associates for the design within the college, because "toward the companies that manufacture the product are transmitted creative trends that are being imposed.In turn, project and product are connected by means allowing their mutual understanding. It is the spearhead of a search. "