Seven cabinet Valencia travel companies in trade mission to Brazil

With a population exceeding 200 million, the third largest country in Latin America and fifth globally, Brazil provides the third part of Latin American GDP, is a growing and dynamic market, and is expanding social and economic development .

Following the market study for six months in Brazil Anieme personnel have been identified business opportunities for high-end Spanish furniture and avant-garde, particularly in the sub-office furniture, outdoor furniture and furniture, as has led to the organization of this action.

Despite the trend towards increased purchasing power of middle class, the niche market for Spanish furniture is concentrated in the higher segment, so that the profile of Brazilian consumers opting for these products has a preference for brands and discriminating tastes.

For its part, the director general of internationalization, Mar Casanova, said that "Brazil in an emerging market that should be stipulated in the strategy of any country or region."

Juan Carlos Muñoz, president of Anieme, said that "the current situation which is the Spanish furniture sector is essential to develop a strategic plan, which includes analyzing new markets, different from traditional ones, and to study different ways to access them. "