How long

How long?

It's the million dollar question...

The crisis is fat. We know, but we regret and putting salt in the wounds are not going to succeed. We have to keep paddling with more strength, more commitment, more delivery.
Certainly, the picture is unpleasant. Entrepreneurs and citizens are involved in a growing pessimism and expectation that all seem to obey the same rule: not to spend, not consume, not invest.All we would like to have the answer, but no one knows or dares to predict. Only one thing we agree: since the end of the 70 have been financial crises in the world, but never before have we lived like this one.In fact, I know that many companies, including those of wood and furniture, which are currently working hard, twice, including the competition to survive, but, most importantly, while working betting on the quality and fire workers based solely on criteria of cost.We all know as consumers that the quality and the price is forgotten.

Now more than ever, we have to test as entrepreneurs, we should pull our resources and our capabilities, we must create value in the creative process, purchasing, use? we must be flexible and act quickly, we must invest in the consumer, which is really the reason for the company.

It is time to continue with the change in our production model, based on knowledge, innovation, what is really going to create value, differentiation and wealth in our industry.